Is Public Relations the Right Marketing Tool for Your Business?

Is Public Relations the Right Marketing Tool for Your Business?



Public Relations is an important marketing tool if you are looking to introduce a new product, service, or business. It also helps to elevate awareness for existing products, etc. The goal is to get information in front of people and gain their interest, so they will think of you before your competitors.

Many people do not understand Public Relations (PR) or how it works. Hopefully, this information will shed light on the importance of PR, and how it can help organizations achieve their bottom-line goals.

What are Public Relations?

According to the Public Relations Society of America, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”

PR uses communications tools to influence, engage and build relationships. It can create a positive perception for an organization. It incorporates the following tactics:

  • Analyze and interpret public opinions and attitudes about an organization or product.
  • Create and protect the positive reputation of an organization.
  • Research and develop a communications plan that reaches the target audience of the organization and influences their opinion.

Public relations professionals utilize a variety of disciplines to help organizations, they include:

  • Internal and external corporate communications
  • Crisis communications
  • Investor Relations
  • Marketing communications
  • Media relations and outreach efforts
  • Content creation (brochures, Websites, blogs, etc.)
  • Press release development
  • Event planning and implementation
  • Social media outreach
  • Reputation management
  • Speechwriting
  • Branding

How Does PR Work?

PR uses intermediaries to communicate with their key audience. They can be media influencers (social media, online, print media), industry spokespersons, analysts, investors (if a public company), trendsetters, customers, and employees.

Inc, Magazine offers some insights on the public relations industry:

  • Strategic PR communications boost an organizations’ credibility through third-party endorsements.
  • PR is based on relationships. PR professionals work with influencers who share information with their audiences.
  • Positive PR can elevate awareness for an organization so the target audience with think of them before competitors.
  • PR has more credibility than advertising, where messages are developed by the company (and its’ advertising team) and then placed in purchased space.

Can PR Help Your Business?

Savvy organizations understand that public relations can help them build a positive reputation, upgrade their presence with their targeted audience and increase sales, according to These all provide a positive impact on a business/organization.

Business owners that believe PR Agencies Denver can help their organizations should first to do some research and identify their needs before beginning to work with an agency.

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