Australian Internet Advertising

Different Types of Digital Advertising Available Today

Digital Marketing


There are different options available for online advertising these days, and they are consistently evolving. Today, you will find several types of advertising, which can be integrated into the digital marketing strategy.

In this new platform of digital advertising, it is important to always stay up-to-date on its latest trends, strategies, and techniques. Therefore, it will be a good idea to get tied up with certain professional agencies like Australian Internet Advertising who can provide professional help to make your campaign a successful one.

In this article, we shall discuss a few different types of the digital form of advertising.

1. Native advertising

For less conventional online advertising, this term is generally associated with. It will use a strategy that shies away from any banner advertisements or sponsored content to gain the trust of users by offering certain solutions to their problems.

Many tools can be used for such advertising but you will find a blog as the easiest tool for native advertising.

2. Search engine marketing

The goal of this type of campaign will be to achieve more brand awareness within a very short time. Here ad will be a certain title, description, and also call to action.

Based on the website quality and the established cost per click, an ad may be shown when any user types your keywords into a certain search engine.

3. Display advertising

It is the most basic advertisement type among all types of digital advertising. It can be advertising in a certain visual form such as image, text, popup, banner, flash, and video ads.

This is the most affordable type of paid advertising among all other types of paid advertising and therefore is seen by more people.

4. Mobile advertising

There are several types of mobile advertising, but all should be adapted to any mobile platform. Nowadays, almost everyone has got a mobile phone that they use constantly.

Google also found since 2016 that mobile traffic has already surpassed desktop computers. Not only you will get better reach, improved user interaction but also improve your SEO.

5. Social media ads

In today’s lifestyle, social media plays a very important part. Therefore, by creating ad campaigns on such platforms it will be possible to create brand awareness and also acquire a potential number of new clients.

Regardless of your goal, whether it is to make direct conversions or for implementing a branding strategy, these social media ads can be your great choice!

6. Retargeting and remarketing

For making conversions, reminding your repeat customers or who have shown their interest in your product, is a solid strategy. By remarketing will make your banner appear on the same website where people had visited before.

These types of advertisements are good for both making sales and also raising brand awareness.

7. Email marketing

Most people are aware of email marketing but now it has again appeared with a little more efficacy. Such type of campaign can yield high conversions. Because of the availability of many automation tools, you can get profitable conversions.

If you find that getting a certain new client is too expensive than maintaining your existing one, then email marketing can be your better option.

8. Digital signage

This is the new technological evolution of those outdoor advertising of older days that we have seen on billboards, bus stops, window displays, or some other stand that must have a screen.

9. Video marketing

Video ads are considered most simple to understand among all other types of digital advertising as it is what it sounds like. Here a certain video is made that promotes any specified brand or object.

It may be simple to understand, however, this type of digital advertising is difficult to make because it requires your video to be visually much appealing, also emotionally its sounds and music must also be appealing.

Today, a huge number of businesses are running and what is more important is how effectively you will advertise to stand out, to grow big. This digital marketing platform is offering you a huge opportunity where your profit will be in your pocket.

We hope the various types of digital advertising all that we discussed above must have been useful for you to understand. You can choose the suitable type for your brand to begin your journey.

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